Since February many have wondered whether Komen for the Cure would recover or wither, including me. Friday's New York Times reported:
"Registered attendance or donations have declined by more than 25 percent at some of the group’s recent Race for the Cure events, according to interviews with officials at 10 of the national nonprofit’s local affiliates."Tough times.
The March 27th Harris Poll EquiTrend Study report below provides assessment about the difficulty of Komen's road back. The so-called "brand equity tracking study" conducted by Harris Interactive measured Komen's "brand health."
Here's the introduction to the report:
Since it was first surveyed in EquiTrend, Susan G. Komen for the Cure has in many ways represented the ‘gold standard’ among non-profits measured in our study, consistently reporting high scores for quality, the willingness to recommend and, most importantly, trust. Now, Komen finds itself near the bottom of the pack on all of these items,” says Robert Fronk, Executive Vice President and Corporate Reputation Practice Head at Harris Interactive.Despite this, the study suggests a way back to health. Read on:
03-27-2012 Report: Susan G. Komen for the Cure Scandal Drastically Shrinks Support -- Harri Interactive Re...